Global production and product selection have changed dramatically in recent years. For example, consumers want products made from environmentally friendly raw materials. Due to this global trend, the reputation and value of Mongolian livestock raw materials and products is growing. SDC's PHC project and the Mongolian Pastureland Users Association have been developing the “Responsible Nomads” tracking system since 2017 in cooperation with Digital Medical Company in accordance with international standards.

The system standardizes every step from the herder's hometown to the end user, based on information technology-based certification, so that herders and PUGs can adopt pasture sustainability and pasture management practices to ensure the best quality livestock raw materials (yaks). wool, cashmere, hides, skins, and meat) and thus create a “Responsible Herder” who receives economic incentives.